From the Baltic to the Equator: Validating ESBEN at SWITCH Singapore
The SWITCH (Singapore Week of Innovation and Technology) exhibition was a pivotal moment for ESBEN. Joining the Ignite Sweden delegation allowed us to dive deep into the heart of the Asian maritime ecosystem. The feedback was clear: the demand for advanced navigation solutions that adhere to high European standards is global. We gathered invaluable market insights that confirmed our hypotheses regarding the adaptability and necessity of our AR-driven navigation tools in high-traffic Asian waters.
Beyond mere networking, this trip catalyzed our strategic expansion. The quality of contacts made—from port authorities to tech integrators—has led us to a significant milestone: the establishment of our local legal entity in Singapore. We are currently finalizing the process and expect our Singaporean office to be fully operational by this summer, serving as our gateway to the broader APAC market.
