Market Validation in the Middle East

ESBEN Sparks Interest in Dammam

Our team has just returned from a highly productive trip to Dammam for the Saudi Arabia Maritime Congress. The goal of our visit was to connect with leaders in the region’s rapidly growing maritime sector, listen to their unique challenges, and understand how our technologies can provide tangible value.

Over two intensive days, we had the honor of holding a series of meetings and demonstrating our ESBEN prototype. Showcasing ESBEN’s capabilities on a portable AR headset to esteemed organizations like King Fahd University of Petroleum and Minerals (KFUPM), Elcome, and Sercel provided an invaluable opportunity for direct, hands-on feedback.

The key takeaway from these conversations was a powerful validation of our core mission. We confirmed that the problem of cognitive overload on the bridge is a serious and recognized challenge across the industry. Furthermore, the response to ESBEN was overwhelmingly positive, confirming that our solution is not just innovative, but perfectly timed to meet the market’s evolving needs for safer and more efficient navigation.

We are incredibly grateful for the insightful discussions and the warm welcome we received. The connections made in Dammam have opened up exciting opportunities, and we look forward to developing these new relationships

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